We help the companies to design and develop modern measurement methods and tools by utilizing state-of-the-art analytics, AI and machine learning. We use Action Research to increase the impact and adoption of the results (Action Research in Software Engineering), i.e., we work on-site of the companies. Over the course of ten years of our collaboration, our theme has resulted in over 50 models and tools. We have also published over 200 papers and books that disseminate the results to the public domain.